Pubicis and Omnicom have called off their proposed $35 billion merger that would have created the largest advertising agency in the world. According to reports, Publicis CEO Maurice Levy and Omnicom CEO John Wren disagreed over many details, including filling key management positions and corporate structure. This comes as no surprise to me. Ten months …
Tag: Publicis Groupe
Publicis-Omnicom Merger May Face Cultural Integration Challenges
The merger between two advertising giants Publicis Groupe and Omnicom Group has caused quite a stir. The two companies combined to form Publicis Omnicom Group would have stock-market value of $35.1 billion, making this the largest advertising merger ever. Although Chief Executive Maurice Levy and CEO John Wren both stress this is a “merger of …
