The key to growth is future demand. Any acquisition you consider needs to take this factor into account. There are multiple ways to look at demand, and it’s essential to know which one is most appropriate for your company. I use a simple but powerful tool I call the Opportunity Matrix. It’s a way of …
Tag: future demand
Future Demand
Future demand is king for reasons that are self-evident, once you pause to think about it. Ultimately, your growth depends on your success in meeting the needs of customers you have yet to capture. What do they want today? What will they want in the future? Business winners are the ones who best answer these …
Looking to the Future
As we begin the new year, I am reminded of the importance of looking to the future for growth. One of the tools I use at Capstone when we begin work with clients is Michael Porter’s ‘‘Five Forces’’ model for analyzing a company’s relative position in the market. It invites you to look at the pressures …
