In its latest move to diversify beyond soda, Coca-Cola is buying Costa, a UK-based coffee chain for $5.1 billion. The deal will give Coke access to the coffee market in Europe, the Middle East and Asia through Costa’s 4,000 stores. Coke plans to use its distribution network to further Costa’s expansion and challenge rivals like …
Tag: Coffee
Nestlé Bets on Fast Growing Markets with Sweet Earth and Blue Bottle Coffee Deals
Nestlé is scooping up two brands in fast growing markets to expand its product offerings in North America. The Swiss company will acquire Sweet Earth, a maker of plant-based foods, as consumer demand for natural, organic and healthy food grows. Nestle expects the market to reach $5.21 billion by 2020. Based in Moss Landing, California, …