In its latest move to diversify beyond soda, Coca-Cola is buying Costa, a UK-based coffee chain for $5.1 billion. The deal will give Coke access to the coffee market in Europe, the Middle East and Asia through Costa’s 4,000 stores. Coke plans to use its distribution network to further Costa’s expansion and challenge rivals like …
Tag: Coca-Cola
Pruning for Growth — the Power of Divestment
News in from Coca-Cola reminds us that growth is more about recalibration than it is about adding size. According to the Wall Street Journal, Coke plans to sell off all of its US manufacturing plants by 2017. Why would they do that? Coke has struggled with its asset heavy distribution over the past couple of …
